Why Barbie Is Our Summer Fashion Muse (2024)

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It’s a Barbie world, and even if you’re not a Barbie girl, you might want to consider her this summer’s ultimate shopping muse. Fearless when it comes to fashion and always dressed for the task at hand, Barbie’s versatile wardrobe can inspire whatever plans you have for the season.

Need something for your trip to outer space? Barbie’s got a getup (namely, a metallic Proenza Schouler dress) that’s out of this world. Headed to the office? Make like Barbie and shimmy into Saint Laurent’s bold-shouldered pin-striped skirt suit set. Executive realness Barbie takes care of business—just don’t forget your mobile! Spending a day at the beach? Barbie’s swim look is a lesson in print clashing. On top? A polka-dotted Marni top. On the bottom, Norma Kamali’s striped bikini briefs.

If last summer was all about Pierpaolo Pink, this one is about Barbie pink—and to get your Valentino fix, look to the Italian house’s polka-dotted gown for inspiration. All the looks below are perfectly suited for fun in the sun—or a trip to the movie theater to catch Greta Gerwig’s very highly anticipatedBarbieflick. Below, the film’s star, Margot Robbie, models some of fashion’s most-wanted pieces, photographed by Ethan James Green forVogue’sSummer issue. Let these images and Barbie-inspired outfits inform your summer shopping list. After all, life in plastic isfantastic.

Carolina Herrera dress. Paris Texas shoes.

Photographed by Ethan James Green, Vogue, Summer 2023.

Black-Tie Barbie

Barbie’s social calendar is chock-full of glamorous events. Carolina Herrera is her first stop for black-tie looks that ensure she’s dressed to the nines—and 10 and 20s.

Carolina Herrera Sweetheart strapless gown

Sachin & Babi Gwen crystal-embellished gown

Loewe draped bow dress

Rasario draped satin gown

Paris Texas Lidia mules

Khaite Minna mules

Manolo Blahnik Pertinanu heeled sandals

Amina Muaddi Lupita 95 suede mules

Roger Vivier Bouquet Strass crystal-buckle satin clutch bag

L'alingi Eternity crystal top handle bag

Benedetta Bruzziches Venus La Petite crystal-embellished satin clutch

Amina Muaddi crystal-embellished satin tote

Marni top. Norma Kamali brief. Sunglasses from Bonnie Clyde.

Photographed by Ethan James Green, Vogue, Summer 2023.

Swim Barbie

Fun in the sun calls for a retro swimsuit—one that mimics Barbie’s iconic striped one-piece. Switch things up with a splash of polka dots. White shades add to the classic look. Just don’t forget the SPF!

Mango polka-dot print blouse

Norma Kamali Bill ruched striped bikini briefs

Shoshanna striped one-piece swimsuit

Alaïa polka-dot bikini set

Bonnie Clyde Portal sunglasses

Loewe x Paula's Ibiza flower cat eye sunglasses

NEST Jewelry dome clip on earrings

Jennifer Fisher puffy heart earrings

Jacket, top, skirt, belt, shoes, and tights, all Saint Laurent by Anthony Vaccarello.

Photographed by Ethan James Green, Vogue, Summer 2023.

Office Barbie

Taking care of business is all the easier when you’re wearing Saint Laurent—just ask Barbie. (She’ll also tell you that phones are even better when they’re bedazzled.)

Saint Laurent wool-twill blazer

Saint Laurent silk pencil skirt

The Frankie Shop Omoka blazer

Cos textured pencil skirt

Saint Laurent T-shirt

Saint Laurent leather belt

Judith Leiber Couture brick phone crystal clutch

Saint Laurent Blade slingback pumps

Valentino Haute Couture dress, gloves, and shoes. Alessandra Rich necklace.

Photographed by Ethan James Green, Vogue, Summer 2023.

1980s Barbie

If she could turn back time, she would likely head to the va-va-voom 1980s. The hair was bigger, the ruffles were unmissable, and the sartorial drama was worthy of a telenovela. A Valentino Haute Couture gown would also feel right at home.

Sergio Hudson polka-dot gown

Rosario off-the-shoulder midi dress

Batsheva Amara polka-dot maxi dress

Valentino embroidered short dress

Alessandra Rich bon-bon pendant pearl necklace

Kimhēkim pearl choker

Givenchy 4G chunky beaded necklace

Julietta The Shocker choker

Saint Laurent sheer gloves

The Vampire's Wife Insomnia rhinestone-embellished velvet gloves

Carolina Amato opera gloves

Clio Peppiatt gloves

Christopher John Rogers dress. Miu Miu shoes.

Photographed by Ethan James Green, Vogue, Summer 2023.

Dressed-Down Barbie

Don’t call her a minimalist, but sometimes Barbie likes to dabble. Fashion is about fun—and trying new things! A beige look can still get the doll-treatment with a pair of satin mules.

Christopher John Rogers midi dress

L'Agence Serita maxi dress

The Row Bamaris maxi dress

Toteme midi dress

Miu Miu patent leather sandals

Manolo Blahnik Campari Mary Jane mules

Reformation Sloane bow mule sandals

Ferragamo 55mm Lycia leather mule pumps

Maison Margiela shirt. Kelsey Randall hat. Kate Cate belt.

Photographed by Ethan James Green, Vogue, Summer 2023.

Cowgirl Barbie

Giddy up! Barbie’s headed to the rodeo. Fringe, gingham, starry belts, and a bedazzled cowboy hat finished off the look—correction: cowgirl hat.

Nili Lotan Coline fringed oversized suede jacket

Polo Ralph Lauren fringe-trim suede jacket

Massimo Dutti gingham check shirt

Prada gingham check shirt

Kelsey Randall rhinestone cowboy hat

Gladys Tamez Millinery x Revole pearl band cowboy hat

Kate Cate Regina belt

Ganni two-tone leather boots

Miu Miu top and briefs. Fleur du Mal bra top. Larroudé roller skates.

Photographed by Ethan James Green, Vogue, Summer 2023.

Roller Girl Barbie

What’s got eight wheels and lots of pizzazz? Roller girl Barbie! Larroudé’s skates are pluperfect and a two-piece set perfects the look.

Ganni 3D jacquard mini dress

Oséree Lumière Plumage mini shorts

Birds of Paradis Nico linen shirt

Birds of Paradis Lucy linen shorts

Larroudé x C7 skates

C7skates Forget Me Not roller skates

Bottega Veneta dress.

Photographed by Ethan James Green, Vogue, Summer 2023.

Road Trip Barbie

Get in, she’s going shopping! Bottega Veneta’s sunshine yellow print is perfect for catching some rays in Barbie’s pink convertible. Beep beep, chic chic!

Bottega Veneta sleeveless midi-dress

Bernadette Antwerp Kimberly printed mini dress

Farm Rio open-back printed midi dress

Adriana Iglesias Farne slipdress

Prada key ring

Tod's Gommini driving penny loafers

Marc Jacobs dress. Christian Louboutin shoes. Trunk set from SteamLine Luggage.

Photographed by Ethan James Green, Vogue, Summer 2023.

First Class Barbie

When Barbie travels, it’s first class all the way. She needs her luggage to be worthy of the journey. SteamLine’s cases and hat boxes hold all of her Barbie belongings.

Alexander McQueen draped midi dress

Chiara Boni La Petite Robe Songho sheath dress

Emilia Wickstead floral-printed midi-dress

Zimmermann floral-print maxi dress

Christian Louboutin Hot Chick 100 pumps

Stuart Weitzman Stuart 100mm pumps

Steamline Luggage The Correspondent hatbox

Steamline Luggage The Correspondent stowaway

Proenza Schouler dress.

Photographed by Ethan James Green, Vogue, Summer 2023.

Astronaut Barbie

Dressing for outer space means embracing space-age fashion: minis, chainmail, metallics, and more. Barbie is a star wherever she goes, but when she’s traveling through the galaxies, she likes to shower herself in them.

Proenza Schouler printed dot cut out top

Paco Rabanne chainmail mini dress

Blue Nile star diamond drop earrings

Jennifer Behr Leandra crystal earrings

Roger Vivier RV Strass Constellation mini bucket bag

Paco Rabanne Sparkle Nano shoulder bag

Amina Muaddi Rosie 95MM metallic leather slingback pumps

Gucci high heel pump with stars

Versace dress. In this story: hair, Shay Ashual; makeup, Pati Dubroff using Chanel.

Photographed by Ethan James Green, Vogue, Summer 2023.

Night Out Barbie

The sun has set and Barbie is going out! Empowered and ready to paint the town pink, she’s showing skin in a Versace two-piece set.

Versace draped sequined mini dress

Area butterfly crystal-embellished cropped tank

Des_Phemmes embellished crop top

Des_Phemmes embroidered mini skirt

Versace Medusa Aevitas satin platform pumps

Prada Plateau platform pumps

Alaïa Le Coeur crystal embellished crossbody bag

Retrofete Gin earrings

Why Barbie Is Our Summer Fashion Muse (2024)


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